PureSport is a Nutritional Performance Sports Drink endorsed by olympic gold medalist and world record holder Micheal Phelps. They were open minded about taking the brand in a new direction with a printed advertising campaign.

We provided them with contrasting concepts, the first explored the scientific nature of the PureSport advanced chemical formula, the other focusing on the training 'feel good' aspect of the product with additional emphasis on the Micheal Phelps promotion.